DESIGNING WITH CHILDREN

Putting children at the heart of the process

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Working alongside a colleague from the NZ Transport Agency (NZTA) Education & Advertising team, I have been leading the Service Design work across two initiatives focused on children's journeys to school.

1. School Traffic Safety Team

School traffic safety teams (STST) play a vital vital role in helping children to stay safe on their journeys to and from school, from school patrols to bus wardens. In addition to the latest version of the STST manual, schools have access to a DVD to assist children and teachers understand the role & responsibilities of the STST. This DVD is over 10 years old and NZTA requested a new set of videos be created for school use.

2. How children travel to school

The second initiative is centred around finding out how children travel to school. Are they walking, taking the bus, on their bike or being dropped off in a vehicle? The aim is to find an effective means in which the children themselves can record how they travel, how far, to start to build some solid data that schools, councils & NZTA can all use as the basis for initiatives & further studies, e.g. where high volumes of non-active travel modes exist.

APPROACH

The NZTA Education Adviser and I both agreed that the children were our primary customer, and we established a framework that would ensure they would be ‘front and centre’ of the process. For the STST video, my first objective was to get a sense from children:

  • What did they think of the existing videos – what still works, what doesn’t, etc.

  • What sorts of videos do they enjoy watching, why, what appeals, what ‘keeps them hooked’.

  • How are they watching these videos – YouTube vs I

  • General information about STST, travelling to school, road safety.

The next step was to review the feedback we’d received, and to consider how could we incorporate what we’d learned in to the new video.

CHALLENGES

OUTCOME

KEY SKILLS/TOOLS/METHODS

WHO I WORKED & ENGAGED WITH

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